The time stamp is incorrect on this photo - it is really April, 2010.
Here's a preliminary shot of the tünr tower. This is the traveling point of purchase stand with company name recognition and branding (FINE TUNE YOUR FEET) at the base. It is made out of sapelé, Peruvian walnut and figured maple. The tünr sales team will take this stand around with them to display their product and show one real life example of tünr's high quality image. This is one of the outstanding values of the company - the laces are stronger than the original laces that come with the shoes, (and they are designed explicitly for the make of the shoe) the socks are sold by the size intended to fit just right, super soft and a high quality weave.
We think the next tower might have "tünr" in maple on the sign so that it will jump out. As is there is a touch of relaxed but confident communication. I'll leave that decision to the designers.
I designed, engineered and built the tower. It comes apart and packs up into a 2' long case. Right now the sign stands about 55" off the floor. It assembles in less than 1 minute and 20 seconds.
I was very happy to get the vertical grain of the sapelé to flair out at the top. This is the type of thing that can make or break a piece. I'll save more of that conversation for another day.
This Dresser is a POP, (point of purchase) display for a new hot company called tünr. They make specialty socks and laces for iconic footwear. The cabinet is made of sapele, wenge trim and hard rock figured maple. I also made a tower for their traveling sales show. It packs in an overhead suitcase, comes apart and assembles easily. And where is this cabinet going? NYC!